More and more companies are cutting back on print and Yellow Pages advertising and are
collecting a greater portion of their sales leads via their website. The secret to acquiring leads
from your website is a combination of generating traffic, making them confident and comfortable
with your company and engaging the customer in such a way that they will choose to contact you.
GeoDraw is a lead collection and qualification tool that embeds into your fence company's
website. It is designed primarily for homeowner use. A customer draws out his fence line of their
jobsite on Google Maps, chooses a spec, and receives a budgetary range estimate for their
project. During the process GeoDraw collects the name, address, email, and phone number of the
contact. GeoDraw engages the customer in the process and gives them a feeling of investment in
the project right from the start.
GeoDraw collects three levels of customer leads. Level 3 are those who see the budget and ask
to be contacted. Level 2 are those who see the budget price and do not immediately request
contact and Level 1 are those who just visit the app but do not get far enough to see a budget
price. Level 3 customers are prime leads, those ready to buy immediately. Level 1 & 2 users are
still in the market for a fence. Level 2 and 3 contacts are emailed to one or more users at your
company upon the close of their GeoDraw session. Level 1 contacts are stored and can be
viewed on the GeoDraw Dashboard. All contacts can be downloaded to Excel. We leave it up to
you to decide how you want to respond to each level.
It is costly to send salespeople out for an onsite estimate. GeoDraw can help reduce the number
of Looky-Loo sales calls and enable you to focus on those prime prospects that already have a
good idea of the cost of a project and want to move forward. These are the most qualified of sales
Example of Lead Email
GeoDraw Level 3 Lead
|Address: ||6018 Sandalwood Dr, Billings, MT|
|Fence Description: ||334 feet of 72 Burlington 1x6 Solid with 2 single and 1 double gates.|
|Budget Summary:||$12,817 - $15,516|
View with GEODRAW
GeoDraw produces an automated budgetary onsite estimate without you having to leave your
office. Your potential customers get an on-site estimate at their home. Customers who have
entered their job, received a rough budgetary estimate and asked to be contacted are the hottest
leads there are. We also supply the data on prospects who do not request a contact - these may
not be the hottest of leads - but still looking to buy fence.
Salesmen Report-Satellite View
GeoDraw enables a potential customer to call up their project location on Google Maps or
Google Earth, draw out their job, and be rewarded with a budgetary range of the cost of the
project based on per foot and per gate charges. If the customer is comfortable with the price, they
are presented with a lead capture form - producing a truly qualified lead and saving your
salespeople from wasting time on non-viable prospects.
GeoDraw produces three grades of leads. Level 3 leads have seen the budgetary price and have
asked to be contacted. Level 2 leads have seen the budget price but have not asked to be
contacted. Level 3 leads provide a name, job address, email address and phone
number. Level 1 leads have departed the app before seeing a price. All three levels are people
shopping for a fence with Level 3 being the most qualified lead.
All three Levels can be accessed from the GeoDraw Dashboard. GeoView is a live report is
designed for your sales staff. It displays all of the information input by the customer to get their
budget price including all of their contact information, the type of fence, the budget range, the
date, the footage and gates, their job layout, the style selected and it is still active in GeoDraw so
you can use it to refine measurements and calculate alternatives.
Using the GeoDraw App
GeoDraw is designed to be easily used by the general public. It is functional on most web
accessible devices. Upon entering, they provide their name, email and project address. The app
will use their address to locate and display their property on a Google map. The image can be
toggled between map and satellite view. The prospect draws out their fence line and adds gates.
They then choose a spec and the program calculates a budget. GeoDraw collects their phone
number as they go to view the price. After seeing the budgetary estimate they can request your
salesperson to contact them.
Customers can recalculate their job with multiple styles or heights of fence. They can also include
multiple styles or heights in the same session.
Their contact information is then shared throughout your organization as you see fit.
You can sample a demo version of GeoDraw here -> GeoDraw Demo
Using the GeoDraw Dashboard
The GeoDraw Dashboard has two levels, the Dashboard itself for managing leads, and an
administrative level for creating Specs and app wide settings.
The Dashboard displays three Levels of leads: Level 3 has requested you contact them, Level 2 has
seen the budget price, but not requested to be contacted and Level 1 has entered the app, but not seen
a budget price. There are buttons for viewing, deleting, or archiving each lead and a dropdown for lead
status. The View button opens GeoView which is a total synopsis of the job the prospect entered including
contact information, date, fence type, footage and gate, budget range, and project layout on a live GeoDraw screen.
The Archive tab is home to the leads that have already been dealt with until you decide to delete
them. Two other functions on this tab enable you to download all current leads to an Excel type
(CSV) file or archived leads to a similar file.
The Settings button on the Dashboard lets you direct notification emails to the people you
want when a lead comes in, to add text and messages to the Reports page the prospect sees, set
the range of pricing you want to offer, change the User password, assign a display order for
specs, and instructions for embedding the app in your website.
The Edit Specs button on the Dashboard lets you create the types of fence you want to offer
(vinyl, wood, chainlink, etc...) and make or edit the fence specifications you want to offer in
GeoDraw. Each spec can have one or more heights and a picture can be attached. Each spec
has a price per foot, a price for single gates, a price for double gates on either a single level basis
or a price for each height.
GeoDraw requires no license, no contract, and no long term commitment. The cost of GeoDraw is
only $99.00/month and you can cancel your subscription at any time. We offer these very easy
terms because we know that the first qualified lead that you collect is likely to pay for the service
for a long time.
GeoDraw comes with one free hour of tech support, which will be more than
enough to get you up and running. The setup is easy and the code to embed the App onto your
website is provided and can be easily installed by your Web Master.
Call us today to put GeoDraw to work for you.